How to Sell on Facebook Marketplace - A 2022 Guide

Everyone knows that Facebook is a platform that people use to share photos, and catch up with friends and family. But did you know you can use Facebook to do business and sell as well? Selling your eCommerce products on Facebook.

You can build an eCommerce business on Facebook and all you need is an active Facebook account.

Facebook Marketplace isn’t just for people with a bunch of unwanted junk sitting around their house. It’s also for entrepreneurs and businesses who may want to sell or spread the word about their products without having to do the whole marketing thing themselves.

Facebook is an ideal platform for selling products. With Facebook, you can reach a much larger audience than you can on Amazon.

It’s not just about the number of followers that you have on your page, but also the quality of those followers. For example, if you have a product that appeals to people in their 20s and 30s, then your Facebook page should be filled with likes from people in those age groups. If it’s a product for babies, then your Facebook page should be filled with likes from mothers and fathers.

Facebook is a great way for sellers to reach their customers. It’s also a great way for sellers to sell products. Facebook has become one of the most popular places to find and buy products, so it’s not surprising that Facebook has become an important marketing channel for Amazon Sellers.

Amazon Sellers can use Facebook to promote their products and services. They can use Facebook’s advertising platform to reach potential buyers who are on the site. You can target your ads by age, gender, location, and other factors to ensure that you are reaching the right people.

When you sell on Amazon, you are competing with other sellers for the same customers. That is why it is important to use all tools at your disposal to get ahead of your competition. One way to do that is by using Facebook ads to generate leads and find potential customers.

Facebook has become a crucial tool for marketers to reach their target audience. Marketers are able to track and measure the performance of their campaigns on Facebook, which is not possible with other social media platforms.


You might say that Amazon Sellers are already selling on the largest global marketplace known, that is Amazon.


What are the benefits of selling on Facebook?

One of the benefits of using Facebook to sell items is that listings are free and can be used in any capacity you would like. Another plus is that communication between buyer and seller happens on Messenger. This allows for personalized customer service and stronger brand loyalty that stems from a level of comfort created by higher levels of communication.

It also has a variety of categories for your items. The Facebook Marketplace has that feel of a flea market, for professional Amazon sellers, that makes it a great place to source goods and sell off excess inventory.

If you are having a hard time selling your product on Amazon and storage fees are cutting into your profits you might want to consider Facebook Marketplace to sell your unsold inventory and cut down on your maintenance costs.


Selling on Amazon vs. Facebook Marketplace

There are some differences between the two as we know Amazon has a huge customer base with daily traffic and everyone that goes on Amazon is there to purchase. On the other hand, Facebook is a social media platform first and a marketplace second, so the users who are there with the intention to buy are much smaller.

Facebook is a great way to assist you with your Amazon business.

How to sell on Facebook Marketplace – The Steps

  • First of all, you will need to have a Facebook account and login
  • You will then click on the Marketplace icon.
  • Click on “Create New Listing”.
  • Select “Item for Sale”.
  • Then add photos, info, price, and all the info about your item.
  • Click “next”.
  • Post your listing in local selling groups, then select “Publish”,

There you go, you are all ready to start selling.

Facebook Marketplace also allows you to Boost your listing, this means you can move your listings to the top of the marketplace search results. Boosting your listing essentially turns it into an ad, which comes with a few benefits:

  • Your listing will also appear in people’s news feeds
  • Customize your audience to target likely customers
  • Set your own daily budget and campaign date range
  • See insights from Facebook about your listing’s performance

How do you boost your marketplace listing?

In “Your Account” on Marketplace, go to “Your Listings.” Find the listing you’d like to promote and click on “Boost Listing.” Easy peasy you are back on top.

Renew Your Listing

If your product has not sold yet and has been on the site for at least 7 days, you can renew the listing. This will “bump” the listing back up to the top of search results — for free.

To do this, go to the Marketplace, click “Your Account,” then “Your Listings.”

Find your listing and click on the 3-dot icon in the listing thumbnail. In the drop-down menu that appears, there will be an option to renew your listing.

Note – Facebook Marketplace doesn’t have a built-in system for payments, this means you’ll need to coordinate with the buyer to complete the transaction.


Did you know that there is also another way to sell on Facebook and it is called Facebook Shops?


What is a Facebook Shop?

With Facebook Shop you can set up your own virtual store on Facebook. People visiting your shop can browse through products, make purchases and get to know your brand. You create a shop in the Commerce Manager, a platform you use to manage your inventory and sales on Facebook.


How to set up a shop on Facebook?

  • First, go to the “Create Your Shop” page and click Next
  • Choose one out of the 3 checkout methods. Click Next.
  • Choose your Page or create a new one, Click Next
  • Select your Meta Business Manager account or create a new one. Click Next.
  • Select the catalog you want to use for your shop and click Next.

Note – If you do not have a catalog you will not see this step, but you can add your items later when you’ve finished setting up your shop.

  • Review your shop, sign and you are all set

It is good to note that some fees will apply when you use Commerce Manager to sell products on Facebook.


There are many benefits to selling on Facebook, including the fact that it is a free platform. You do not need to pay for advertising or other marketing tools. And if you are already marketing on Facebook, then you can use your existing profile and page to sell products.

Selling on Facebook is a great way to grow your business and make money.